Loading…
ApacheCon EU 2016 has ended
ApacheCon Europe 2016
Click here to Register or for more information 

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Brand [clear filter]
Thursday, November 17
 

09:30

Improving your Apache Project's Image and Brand - Shane Curcuru, Apache Software Foundation
Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's marketing department about launching BigCo's SuperLucene product? Want to ensure your great project community gets the credit you deserve for building great software? We're here to help!



Dealing with third parties (or your boss!) improperly using your Apache project's brand is a difficult topic. Find out about the PMC Branding Reporting Guidelines, and get step by step help with raising the issue. Learn about the kinds of uses of Apache project brands that are OK to allow, and the uses by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Learn how your PMC can improve your project's reputation with Shane!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Thursday November 17, 2016 09:30 - 10:20
Nervion/Arenal I

10:30

Practical Trademark Law For FOSS Projects - Shane Curcuru, Apache Software Foundation
Are you wondering how your company can profit from the wild success of the Hadoop brand? Is your community struggling to keep vendor marketing teams out of your project's governance? Do you need a lawyer before you can "trademark" something, or can you do it yourself? (Tip: you can do it yourself!)

Shane is here to help explain trademark law in practical, everyday terms for FOSS projects and the companies that contribute to them. I can clear up many misconceptions, and give you the practical and actionable advice you need to help your company or community protect and improve your good name and reputation. Some simple steps in the community about presenting and treating trademarks are all it takes to get started. Similarly, corporations need to consider business values first, before bringing in the lawyers.

Trademark education that makes sense.


Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Thursday November 17, 2016 10:30 - 11:20
Nervion/Arenal I

12:50

Successfully Profiting From Apache Projects And Brands - Shane Curcuru, Apache Software Foundation
Does your company want to capitalize on Apache project brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects, and gain a competitive advantage? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, I'll help show you how your company can successfully profit and "partner" with Apache projects. Apache is happy for you to make a profit off of our popular software in all sorts of ways - as long as you give credit to our volunteer-led project communities. You may even incorporate Apache brands within your marketing, but in specific ways that still give our communities credit. If your engineering team is looking to grow their influence in the community, we can help with that too!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Thursday November 17, 2016 12:50 - 13:40
Nervion/Arenal I