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ApacheCon Europe 2016
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Thursday, November 17 • 09:30 - 10:20
Improving your Apache Project's Image and Brand - Shane Curcuru, Apache Software Foundation

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Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's marketing department about launching BigCo's SuperLucene product? Want to ensure your great project community gets the credit you deserve for building great software? We're here to help!



Dealing with third parties (or your boss!) improperly using your Apache project's brand is a difficult topic. Find out about the PMC Branding Reporting Guidelines, and get step by step help with raising the issue. Learn about the kinds of uses of Apache project brands that are OK to allow, and the uses by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Learn how your PMC can improve your project's reputation with Shane!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Thursday November 17, 2016 09:30 - 10:20
Nervion/Arenal I

Attendees (6)