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Wednesday, November 16 • 15:30 - 16:20
Inner Sourcing Transcends Tech: Applying Open Source Principles in Marketing and Communications - Joanna Madej, 30MHz

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As increasingly every company becomes a software company, the software development "way of doing things" begins bleeding into other departments and disciplines within business. Particularly in organizations where software is the product, many of the principles behind open source as a development methodology can apply to managing and expanding interdisciplinary projects in marketing and communications. In these companies, open source development practices can set a tone for the culture of the organization as a whole,creating a shifting from an open source *software* company, to an open source company more generally . *This talk was inspired by and is a response to Jim Jagielski's talk on innersourcing at ApacheCon Vancouver.


Joanna Madej

Product Marketing & Strategy, 30MHz
Joanna Madej oversees Product Marketing at 30MHz, an industrial internet of things startup. She's worked at the intersection of tech, media and the nonprofit sector and was introduced to the world of Apache while Head of Global Communications at Hippo, an open source CMS based in... Read More →

Wednesday November 16, 2016 15:30 - 16:20 CET
Giralda III/IV